How Do I Ask For Reviews?
You’ve probably heard the saying: you can’t get what you don’t ask for. Customers won’t realize how important their feedback is or that you want them to leave a review unless you ask. Without a prompt, only dissatisfied customers may leave online reviews.
Research shows that 77% of consumers are willing to write a review if asked and if the process is easy. This makes it essential to train your employees not just in effective communication but also in how to request reviews actively. This can greatly enhance your company’s online reputation.
Miscommunication is a frequent complaint among customers. Improving communication can help you address issues before they turn into negative reviews. By resolving concerns directly, you maintain a positive relationship with your customers.
The best time to ask for a review is right after completing the job, when you can confirm the customer’s satisfaction. Use these scripts to make the request:
“Mr. Jones, I take pride in my work so how was the service I provided you today?' 'Great! Always good to hear that. In a few minutes, you'll be receiving a review request - do you mind taking a few minutes to leave feedback letting my boss know how well I did?' 'Thanks! That means a lot!'
Or
“Mrs. Jones, we just finished the job and just so you know, you're gonna be getting a text. I use a service that will send a link out that makes it easier for you to leave me a review online. Would you please leave me that review?”
How Can I Incentivize My Technicians to Ask For Reviews?
Asking for reviews should be ingrained in your company culture, and one of the most effective ways to achieve this is by incentivizing employees to actively seek them. A friendly competition is an excellent way to drive this behavior and encourage your team to embrace the importance of online reviews.
Create an ongoing competition where employees earn points for each review they receive. Offer bonus points if a customer mentions an employee by name in the review, further motivating your team to provide exceptional service. You can then convert these points into rewards—perhaps 50 points equal $10—and offer tiered prizes based on the number of points earned.
In addition to competitions, there are other ways to motivate employees:
Employee spotlight: Feature the top performers in company newsletters, social media, or on a dedicated “wall of fame.” Public recognition adds an element of prestige and motivates employees to be seen as leaders in customer engagement.
Create a leaderboard: Track and display employee review counts or point totals in a visible area to add excitement and encourage friendly rivalry.
Exclusive perks or experiences: Offer unique rewards like gift cards, team lunches, or access to special events for top performers, giving them something tangible to work toward.
Team-based rewards: Create a group incentive where the entire team benefits if a certain number of reviews are collected. This could be a team outing, catered lunch, or shared bonus, fostering collaboration and collective motivation.
By making reviews part of your company's daily practices and implementing creative incentives, you'll motivate employees to ask for reviews while fostering a culture that values customer feedback.
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