Note: This feature is currently in beta testing and only released to a select group of Pros.
Streamline your business insights with ease using Business Insights. This tool empowers you to manage and advance your business goals effectively. Simply set a revenue goal and track your progress against the goals you’ve set.
Accessing the page
You can view your business insights by clicking on the 'Reporting' tab in your top navigation bar, then navigating to the business insights page.
Getting started is a breeze
Upon arrival, locate and click the blue "SET GOAL" button on the right side of your business insights page.
Once the “SET GOAL” button is clicked, a dialog box will appear. If you have more than 1 year's worth of revenue data in Housecall Pro, you’ll see how much money you’ve made in the last 12 months which will be your baseline revenue as you consider how to set your revenue goal.
From there, you’ll see a few pre-suggested options for setting your revenue goal for the next 12 months. You can select from predefined increases of 10%, 15%, or 20%, or opt to input a custom goal for yourself. Once you've chosen a goal, it will be broken down by week, month, quarter, and year.
Select the blue 'SAVE' button in the bottom right corner of the dialog to save your chosen goal.
After confirming your selection, your revenue goal will update on your goal tracking card. You can always revisit and adjust your goal by clicking the blue pencil edit icon under the 'My goal' title, allowing for unlimited modifications.
Revenue Key Driver Metrics
Our expanded Business Insights page allows you to dive into the key metrics that will help you drive your revenue goal forward.
You can expand and collapse your Revenue Key Driver Metrics card, and when expanded, you'll see a section that allows you to set a Job count goal, and monitor your current Average job size and your Target Average job size.
Set your job count goal in the same way you've set your revenue goal. Simply click on the blue "SET GOAL" button, choose your goal, and click save at the bottom right-hand corner of your goal-setting dialog.
After confirming your job count goal, your goal will be updated on your goal tracking card. You can always revisit and adjust your goal by clicking the blue pencil edit icon under the 'My goal' title, allowing for unlimited modifications.
On the right-hand side of your Revenue Key Driver Metrics card, you'll find a section that outlines your Average Job Size and your Target Average Job Size. Use both metrics as a way to gauge your progress and where you should be to stay on track to reach your revenue goal.
On the right-hand side of your Revenue Key Driver Metrics card, you'll find the Average Job Size and Target Average Job Size. Use these metrics to track your progress and ensure you're on course to meet your revenue goal. Compare these regularly to adjust your strategy as needed.
Now, let's delve into your metrics:
Target: The amount of Completed Revenue you should have achieved by today to stay on course for your revenue goal.
Status: You'll be informed if you're Ahead, Behind, or On Track to reach your goal.
Surpassing your target in completed revenue means you're ahead.
Falling short of your target in completed revenue indicates you're behind.
If your completed revenue is equal to your target, you're on track.
Status Pill: This visualizes the dollar value of how much ahead or behind you are in relation to your revenue goal.
Completed Revenue: Reflects the progress you've already made towards your revenue goal. Your completed revenue is revenue from any jobs completed during your selected time frame
Note: Revenue excludes taxes and tips.
Completed Job count: Reflects the progress you've already made towards your job count goal. Your completed jobs is the count of any jobs marked complete during your selected time frame
Scheduled Job Count: Predicts the count of jobs based on jobs that are scheduled, including those not yet completed within the selected timeframe.
Scheduled Revenue: Predicts revenue based on scheduled jobs, including those not yet completed within the selected timeframe (Excluding taxes and tips).
Revenue Gap: Identifies opportunities to bridge the disparity between your completed and scheduled revenue and your revenue goal, guiding you toward potential sales opportunities. The revenue gap is calculated as your revenue goal minus the sum of your completed and scheduled revenue.
Job Count Gap: Identifies opportunities to bridge the disparity between your completed and scheduled jobs and your job count goal, guiding you toward potential sales opportunities. The job count gap is calculated as your job count goal minus the count of your completed and scheduled jobs.
Average Job Size: Your average job size is calculated as your total completed job revenue divided by your total completed job count. Its purpose is to communicate your current progress towards your goal.
Target Average Job Size: Your Target average job size communicates what you should be aiming to charge today, given your revenue goal and your job count goal. It is calculated as your total revenue goal divided by your total job count goal.
Benchmarks
The bottom half of the business insights page gives you a snapshot of your performance against a benchmark set of peers.
What is a benchmark?
A benchmark is a data point that helps you compare your performance against a set of similar businesses.
For the business insights page in Housecall Pro, we determine similar businesses using the criteria below:
Climate region: Based on your business address (We only compare you with companies in a similar climate to account for weather impact on operations).
Cost of Living (Zip Code): We use your zip code to make sure we're only comparing you to other Pros with a similar cost of living.
Industry: Based on your self-identified primary industry with Housecall Pro (We only compare you with other businesses that have the same primary industry).
Number of Employees: Based on your self-identified employee count with Housecall Pro (We only compare you with other businesses with the same employee count).
After determining your peer group, we use data from similar Housecall Pro businesses to determine benchmark revenue and average job sizes.
Your revenue: Value of completed jobs (in Housecall Pro) for the time period.
Similar businesses revenue: Value of completed jobs (in Housecall Pro) across all businesses that have the same attributes as you (climate region, cost of living, industry, and number of employees). The range represents the 25th percentile to the 75th percentile of similar businesses.
Your average job size: Average value of completed jobs (in Housecall Pro) for the time period.
Similar businesses average job size: Average value of completed jobs (in Housecall Pro) across all businesses that have the same attributes as you (climate region, cost of living, industry, and number of employees). The range represents the 25th percentile to the 75th percentile of similar businesses.
How to read the chart
The chart represents the range of revenue and average job size across all similar businesses. The first section represents the 0-25th percentile of revenue, the middle section is the 26-75th percentile and the top section is the 75th+ percentile. Your revenue and average job size are plotted on the chart so you can understand how you compare to similar businesses.
