Estimate conversion rate reporting allows you to report and take action on the estimates you are providing your customers. Now you’ll be able to easily see your estimate win rate, which estimates are still outstanding and how much revenue was lost to declined estimates.
Accessing Estimate Reporting
After navigating to your report tab, you should now see a menu for Estimates. Click into the left sidebar to open up your reporting menus.
Then click into any report to view your data.
Changing report output/filtering your data
Change the date range
You can click on two date settings buttons on the top of the chart to change the data being shown. This functionality is the same on every report.
Date range = show me any estimates that fall during a date range that I specify
You can apply any of the following filters by clicking on the manage filters button.
Adjust the group by and metrics
Finally, you can customize the metrics in the data table by using the “edit columns” button. Once in the edit columns menu, you can select or unselect metrics to see in the table.
You can change how the data is summarized (by date, employee or lead source) by using the “group by” drop down selector in the edit columns menu.
Drilling into estimate details
To view any individual estimate corresponding to a row in the table, click on that row. To view all estimates that meet your report filters, click on the total row in the table.
Understanding Estimate Metrics
Open count: Total count of undecided estimates. For estimates with multiple options, no options are approved and at least one option is open
Won count: Total count of approved estimates. Includes copied to job. For estimates with multiple options, approved counts when one option is approved or copied to a job.
Lost count: Total count of declined estimates. For estimates with multiple options, all options were declined.
Open value: Total value of undecided estimates. For estimates with multiple options, the maximum value is used.
Lost value: Total value of declined estimates. For estimates with multiple options, the maximum value is used.
Won value: Total value of approved estimates. Includes copied to job.
Conversion rate: Percentage of estimates that were approved, out of the total estimates (won, lost and open).