Campaigns is now available to all Pros. Click here to learn more!
How to Use Campaigns for email and SMS marketing
Housecall Pro's Campaigns lives in our new Marketing Center which you can find on the "Marketing" tab of your web app. This powerful tool will help you reach out to your customers with personalized communications that are quick and easy to launch. With Campaigns, you'll have access to:
One-time SMS campaigns
One-time email campaigns
Campaign flows
Our campaigns are great for sending out special offers, announcing new services, or just keeping your brand top of mind for your customers. Please take the quick product tour to get acquainted with all the features.
Note: some email features are included in Essentials, Max and Max+ plans, but not available to Basic plans. Campaigns Advanced is only available to U.S. customers at this time.
Sending a One-time SMS or Email Campaign
Step 1: Accessing Housecall Pro's Campaigns Feature
Log in to your Housecall Pro account and navigate to the "Marketing" tab on your dashboard.
Step 2: Creating a New One-time Campaign
Click on NEW CAMPAIGN to start and select SMS one-time or Email one-time to get started with sending an instant campaign to a group of customers.
To send an SMS campaign, you will need to make sure you have a custom SMS number. Find out how to set up a custom SMS here.
To send an email campaign, you will need to verify your email address.
Step 3: Writing Your Message and Preview
In the Message field, you can:
type the content of your text message
choose from one of the quick content options
use the the pencil to automatically generate content using AI
You can also add variables that are dynamic depending on which customer it is sending to. Keep it short, engaging, and clear.
Step 4: Selecting Your Recipients
Next, on the Target Customers page you can choose your recipients. You can select all customers, or create a NEW LIST and use the provided filters to target specific segments of your customer base, such as those with certain tag, cities, and/or zip code. You can click ADD CONDITION to add multiple conditions if you want to make sure the list meets multiple criteria. Select the group that aligns with the purpose of your campaign.
Step 5: Send
If you're happy with your campaign, click SEND CAMPAIGN to start your campaign. If you want to review or make changes later, you can also save the campaign as a draft.
Step 6: Tracking Your campaign
Housecall Pro also provides insights the status of your campaign messages. After sending, click on the campaign to see how many messages were successfully sent, delivered, and more. Use these insights to improve future campaigns.
Tips and Best Practices
Keep your message short and engaging: With a limit of 320 characters and a recommendation of 160 characters for each text message, it's crucial to make every word count. Your message should be engaging and get straight to the point.
Use a clear call to action (CTA): Ensure that your message includes a clear action that you want your customers to take, such as booking an appointment, availing a discount, or visiting your website.
Avoid spamming: Respect your customers' time and attention. Don't send too many campaigns too often.
Measure your performance: Keep track of the performance of your campaigns and use this data to improve future messaging and targeting.
Remember, the power of marketing lies in its personal, direct nature. When used effectively, it can be a powerful tool to grow your business. Make sure to abide by all relevant regulations when sending messages, including getting consent from your customers to receive these messages.