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Google Local Services Ads Integration Overview
Google Local Services Ads Integration Overview

Get booked by homeowners directly from the top of Google.

Ian avatar
Written by Ian
Updated over a week ago

We’ve partnered with Google's Local Services Ads to power bookings directly from search results.

Today’s homeowners start their shopping journey with a search engine -- in particular, Google. This is the case when they’re looking for plumbers, electricians, carpet cleaners and other home services as well. 

With the integration from Housecall Pro, your customers will be able to book directly into your calendar Google.

On your Local Services Ads, a "Schedule" button will appear which customers can use to select the service they want performed and a time slot that works for them with out leaving Google.

Who can use this feature?

**To enable the integration, your company MUST be Google Guaranteed**

If you are not Google Guaranteed yet, sign up here.

The integration is currently only available for the following industries:

  • Air duct cleaner

  • Appliance repair

  • Carpet cleaning

  • Carpenter

  • Counter top

  • Electrician

  • Fencing

  • Flooring

  • Foundations

  • Garage door pro

  • House cleaner

  • HVAC

  • Junk removal

  • Landscaper

  • Lawn care

  • Locksmith

  • Mover

  • Pest control

  • Plumber

  • Roofer

  • Siding

  • Tree service

  • Water damage

  • Window cleaner

If your vertical is not listed, check for new releases.


There is no additional cost to adding your Housecall Pro online booking to your Local Services Ads.

Standard fees will still apply for phone call leads that come through your Local Services Ads. Check out those costs here.

Enabling the integration

To enable the integration, your company MUST be Google Guaranteed. If you are not part of the Google Guaranteed program yet, sign up here.

To learn how to connect your Housecall Pro account and Google Local Services Ads, check out this step by step help article

Price list

Google's Local Services Ads has predefined a set of items that will be available for booking for your industries, which will be added to a category in your price list named "Google".

These items are predefined, meaning:

  • You CANNOT move other items into the category

  • You CANNOT define your own items to be booked on Google's Local Services Ads

  • The title of items CANNOT be changed, but you can change the description and price

On your Local Services Ads, the price list item will appear like this:

The price of the item will appear to the homeowner as a price to receive an estimate for the work.

  • This is not the final price for the service, only the trip charge to perform an estimate

  • The price can be whatever you would like, $0.00 prices will show up as free

  • The homeowner will not have to pay any of the costs at the time of booking 

Updates can be made to items at any point, but please note that changes may take up to 24 hours to appear on your Local Services Ads.

Booking availabilities

Google's Local Services Ads will show homeowners your available booking slots according to your calendar in Housecall Pro. These are the same windows that Housecall Pro uses to show on your online booking page. Both use your calendar to see if you are available or not for booking, so if you are not available for jobs on a specific booking window, the window will show as unavailable on both online booking and Google's Local Services Ads.

If you already have windows set up for online booking, you're good to go. If you have not set them up, or want to make edits before going live on Google, you can do so here.

For a more in depth look at how booking windows work, check out this article.

Updates can be made to windows at any point, but please note that changes may take up to 24 hours to appear on your Local Services Ads.

Receiving a booked job

Once a job is booked through Google's Local Services Ads:

  • The job info and customer details will show in the your calendar for the selected time slot

  • The founding admin and company POC will receive a text message alerting them that the job has been booked

  • All Local Services Ads booked jobs will be tagged automatically so that you can report on the jobs you receive 

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