Google Local Services Ads (LSA) is a paid online advertisement that allows Pros to appear at the top of Google search results when customers are searching for local services such as "electrician near me." These ads are designed to help customers quickly find and book trusted professionals in their area.
When you sign up for LSA, your business will need to register for a "Google Guaranteed" badge, which helps build trust with potential customers. Customers can contact you directly through the ad or book your services online. This feature ensures that your business is visible to the right audience at the right time, driving more leads and bookings to your Housecall Pro account.
To use this integration, you must have an account with Google Local Service Ads.
Enable the Google LSA Integration in Job Inbox
Connecting Google Local Services Ads (LSA) to your Housecall Pro account is simple! Follow the steps below to learn how.
For new users:
Click the gear icon in the top right corner of your HCP account to go to Settings.
Select Booking from the Settings menu on the left.
Click the Reserve with Google tab in the Booking Settings page.
If you're on the previous version of settings:
Click the gear icon in the top right corner of your HCP account to go to Settings.
Then, in the left sidebar, navigate to Online Booking and select Google.
In your Google Integration settings page:
Initiate the Connection: If your Google account isn’t already connected, click the Connect button.
📌 Note: You must have a Google Business Profile before setting up Local Services Ads. Learn more about Google Business Profile.
Sign in to Google: Use the Google account linked to your Local Services Ads.
Grant Permissions: Follow the on-screen prompts to authorize the connection between Google and Housecall Pro.
Wait for Sync: Once connected, all Google Local Services Ads (LSA) and Reserve with Google bookings will sync with your Job inbox, and you will be alerted to new bookings. New bookings will appear under the "Google" channel.
Important Notes:
It may take up to 24 hours for the integration to activate. This does not mean you will begin to receive bookings or leads immediately. To confirm a successful integration, check for the Book online button on your Google Business Profile.
Ensure that "booking leads" are enabled in your Google Local Services account to receive bookings. Learn more about booking leads in Local Services Ads.
Getting Google LSA Leads in Job Inbox
Once the integration is set up, all new leads from Google LSA will be automatically created as Leads, and you'll be notified of each one by a message in your Job inbox under the Google Inbox.
All bookings from Google LSA and Reserve with Google will appear in the "Google" inbox within your Job inbox in Housecall Pro. While bookings from Google LSA and Reserve with Google appear together in this channel, they are not differentiated. To identify booking details, such as type, you can log into your Google Local Services Ads account to view specific stats and analytics.
🔎 To learn more about Reserve with Google, check out our Reserve with Google Integration Article.
Google Local Services Restrictions
To connect and receive bookings from Google Local Services Ads (LSA), ensure you meet these requirements:
Google Business Profile: Your business must have a verified and active Google Business Profile. Remember, this is the free offering from Google that allows your business to show in organic search results to potential customers. Learn how to create a Google Business Profile.
Google Guaranteed: Your business needs to qualify for the "Google Guaranteed" program. This badge is required to activate LSA. Learn more about Google Guaranteed.
Online Booking Enabled: Ensure that "online booking" is enabled in your Google Local Services account.
Housecall Pro Online Booking: Your Housecall Pro account must use the new online booking version for compatibility. Learn more about setting up your Housecall Pro online booking.
The integration is currently only available for the following industries:
Air duct cleaner
Appliance repair
Carpet cleaning
Carpenter
Counter top
Electrician
Fencing
Flooring
Foundations
Garage door pro
House cleaner
HVAC
Junk removal
Landscaper
Lawn care
Locksmith
Mover
Pest control
Plumber
Roofer
Siding
Tree service
Water damage
Window cleaner
Pricing Categories for Google LSA
Google's Local Services Ads has predefined a set of items that will be available for booking for your industries, which will be added to a category in your Price Book named "Google."
These items are predefined, meaning:
You cannot move other items into the category
You cannot define your own items to be booked on Google's Local Services Ads
The title of items cannot be changed, but you can change the description and price
On your Local Services Ads, the price list item will appear like this:
The price of the item will appear to the homeowner as a price to receive an estimate for the work.
This is not the final price for the service, only the trip charge to perform an estimate
The price can be whatever you would like, $0.00 prices will show up as free
The homeowner will not have to pay any of the costs at the time of booking
📌 Note: Updates can be made to items at any point, but please note that changes may take up to 24 hours to appear on your Local Services Ads.
Booking Availability in Google LSA
Google's Local Services Ads will show homeowners your available booking slots according to your calendar in Housecall Pro. These are the same windows that Housecall Pro uses to show on your online booking page. Both use your calendar to see if you are available or not for booking, so if you are not available for jobs on a specific booking window, the window will show as unavailable on both online booking and Google's Local Services Ads.
If you already have windows set up for Online Booking, you're good to go. If you have not set them up, or want to make edits before going live on Google, you can do so here.
🔎 Learn more about Online Booking in Housecall Pro here.
Need help or have questions?
We're here for you! Chat with Support using the Blue Chat Bubble in your Housecall Pro account, or give us a call at (858) 842-5746.